1.

What does PR stand for?

PR is Public Relations. Public Relations is the business of interacting with the public, media and charitable organizations to build good will, fan loyalty and media exposure. This can be done for a musical act, a new consumer product, a charity, a corporation and anything else that needs to get noticed.

Publicity is one part of a Public Relations campaign. Publicity work involves consistent and knowledgeable communication with people who work for print (newspapers, magazines), internet, television and radio outlets.

2.

Why do bands, especially young, up and coming bands, need an effective PR campaign?

Just like a new car or a new cereal, a new band needs to tell the world they exist. A new band needs to have a plan that will allow them to build name recognition. Or, an established band might have a new line-up, a new CD, or a new tour. All of which require an effort to get the word out. Any band will want to make the public curious about what they do and who they are. An effective PR campaign can help an artist achieve this goal.

In the last ten years the music industry has changed dramatically and just putting a CD out in the marketplace is not enough to guarantee any sort of media exposure. Journalists receive up to 500 CD's a week and can only usually listen to 1/8 of what comes in. Additionally the lions share of their limited space goes to covering huge releases such as a new Bruce Springsteen CD or a new Strokes CD.

Just "making a great record" doesn't cut it anymore. Having an interesting story PLUS a great record PLUS PR Lady is an effective way of garnering publicity.

3.

Can't I figure out my own PR strategy?

Sure, anyone with a computer can easily search and find thousands of articles, tips and general advice about Do-It-Yourself PR. It can take weeks to sift through all that is out there, and not all of it is reliable or accurate or even appropriate. The danger is that an artist could waste a tremendous amount of time staring at a computer screen when they really should be writing or rehearsing.

PR Lady provides artists with proven and dependable advice as well as valuable time-saving strategies. DIY PR can lead to press coverage but ONLY when done right. PR Lady has the tools necessary to help artists with the challenge of DIY Done Right.

4.

What do I get by using PR Lady?

PR Lady provides bands with two consultation options: email consultation and telephone consultation.

With the email option, artists receive written answers to their publicity questions from some of the music industry's top publicists. Artists also receive contacts to journalists in their local area so that they can begin to accumulate the press they need close to home. The email consultation is perfect for artists who already have a sound marketing and promotion plan and need some professional help getting to the next level.

The telephone option is for artists in need of in-depth, individualized consultation. An artist will speak personally with an experienced publicist about their musical project. You'd be amazed how many of your questions can be answered in one phone consultation!

An individualized email or telephone consultation can go a long way toward eliminating the hit-or-miss approach of DIY promotion. No longer will an artist have to depend on the general, sweeping advice found on the Internet and in books.

Instead, PR Lady provides the knowledge and information necessary for today's music industry. With over 20 years of experience with some of the industry's most successful acts, PR Lady has what it takes to help artists achieve their goals. You'll walk away from your PR Lady consultation with a realistic publicity plan and the basic tools and know-how to DIY IT RIGHT!

5.

Can you tell me more?

Yes, of course!

Click the 'Coming To Your Own Party' link below to read a recently published article, written by Publicity Lady founder Ellyn Solis.

Coming To Your Own Party